Lead Product & Design on Sales Platform


Fresh out of Techstars Boulder, this team had a big vision for a sales networking platform that they struggled to distill into an MVP. When I joined the team, I worked with the core founders (Sales & Tech) to build consensus around which features truly constitute an MVP, then develop a week-over-week detailed product plan that could be built in an agile way.

Once we had a product roadmap in place, as the UX Designer, I could stay 2-sprints ahead, doing research and user testing, writing requirements, and designing the wireframes. With a freelance Visual Designer under my management, we made sure the final designs for the next sprint met the founders’ expectations. In an agile development environment, I find it important that designers are working from sprint to sprint the same as developers.

“Lindsay was just amazing to work with. I have worked with amazing product people from all over, and even some of the best in the Bay area, and Lindsay is someone I would turn to first. She is great about thinking through the users perspective, gathering feedback from users and coming up with product solutions.” – Cache Merrill, Technical Leadership and Software Development | Techstars Grad | Tech Entrepreneur | CEO at Zibtek

What I Did

  • UX / UI Design
  • Wireframes
  • Invision Prototyping
  • Style Guide (PDF & HTML)
  • Wordpress
  • User Testing
  • A/B Testing
  • Marketing Automation